Data Integration Blog -

After many years of inside-out strategies, most enterprises are now challenged to change focus to the Customer. Part of the challenge is to understand the customer perspective: what customers want and need from companies and their products. Interactions with customers take place in many venues, most of which are not controlled by the enterprise. The [...]

Toward the end of last year, GE began promoting an old concept in a new package called the “Internet of Things.”  This is also known as IoT, or, machine-to-machine (M2M), and various other names as we attempt to connect our devices into our networks, allowing them to share data.  I covered this concept in my [...]

There’s been a great deal of noise about Big Data. You could say that the PR volume has been almost deafening. We don’t often think of IT as a fashion industry, and indeed in many of its sectors it is not. But right now Big Data is high fashion by any reasonable definition. Indeed, I [...]

How do companies stand out in today’s commoditized markets? What routes do companies take to become or remain more competitive? Companies now must not only perform better with their go-to-market strategies to sustain growth and profitability, they have to tap into operational processes to improve performance and find new ways to innovate. Operational functions cut [...]

  Recently I paged through the Channel Marketer Report, and found an article by Lance Speck, VP and General Manager, Integration Products, Pervasive Software. He had some sound advice around the strategic use of data integration technology that’s worth repeating and expounding upon. He and I are clearly kindred spirits. “What is your data integration [...]