I work in the healthcare vertical quite a bit these days.  What I see has really opened my eyes to the need for a sound data integration strategy and a good base of data integration technology.  In many cases the amount of information in silos is not only undesirable from the standpoint of healthcare providers, [...]

As someone who lives the world of channel marketing, I am constantly thinking of new ways for RightNow to engage with, communicate to and build relationships among highly credible, technology companies such as Pervasive. In October, this activity intensifies as we prepare for the RightNow Summit Americas. This event is an amazing opportunity to connect [...]

1to1 Media covered “10 Marketing Trends to Watch in 2011,” which is not that surprising.  However, in the world of marketing, this item on the list was unexpected: “2. Data integration becomes mission critical.  Now that there’s so much more data with the advent of social media, marketers must look beyond their traditional sources of [...]

At Pervasive, we encounter on a daily basis the heaps of data, disparate formats, and other challenges involved in moving to a new, multifaceted SaaS system, such as Salesforce CRM. A few years back, Suntrust Bank realized there were over a million records worth of contact, call history, etc. from a wide variety of random systems that they needed to migrate into Salesforce.

One of the keys to successful data integration is taking the time to ensure data quality across business processes. However, few organizations have the patience or can afford the expense associated with attaining a sufficient level of data quality to ensure effective data integration. Pivotal Information Technology (IT) is employing Pervasive Software’s data quality and [...]